Advisory Board

Experienced Professionals With Key Insights

We all agree, relationships matter

Our Advisory Board is comprised of professionals with strong ties to the OEM and Dealer communities.

Michele D. Peterson, MBA

Michele has a rich and diverse automotive marketing portfolio within B2B (business to business and B2C (business to consumer).  She has developed from concept through successful implementation multiple high profile product launches at Ford Motor Company, Nissan/Infiniti USA and Urban Science.  Her significant experience with online shopping tools, digital marketing, and how to deliver a successful product launch has served her well.  Moreover, she has a unique mix of work experiences with Fortune 500, privately owned and start-up businesses.  She has created new products and consumer interactions consistently exceeding sales forecasts, while maximizing brand loyalty.  Her expertise is vast in managing multi-million dollar budgets, profit and loss leadership and led large work teams.

Brandon Giordano

Brandon Giordano has spent the last 25 years in the Automotive industry. Brandon rose through the ranks of the retail dealership world as part of the East Coast Automotive legacy, which established itself as one of the most well-known dealer groups in the tri-state area, boasting top dealership ranking nationally in both sales and customer service. He served as Owner and Dealer Principal for East Coast Volkswagen, which was a top nationally ranked Volkswagen dealership, and East Coast Nissan that also saw much national recognition. Brandon recently sold the last of the East Coast Automotive’s Dealerships and now consults on sales, marketing, and profit generating strategies.

Eduardo Espinal, MBA

During his time in the industry, Eduardo has worked on accounts for BMW, Jaguar Land Rover, Mini, Ferrari, Audi, and currently leads global initiatives in the electric vehicle (EV) space. He is best described as hard-working, resourceful, spirited, creative, and a charismatic leader. He is an award-winning sales professional and manager with more than 15 years experience developing and implementing successful process improvement strategies. He is known as a team player and creative thinker with in-depth training, sales, and marketing knowledge who excels at executing networking and prospecting solutions designed to generate new business development and establish consistent revenues. He has garnered a reputation for coordinating long-term corporate relationships with new and existing clients through face-to-face and group presentations.

Trusted by the Best Dealers, OEM's, Vendors, and Industry Associations